smart®
20th Anniversary
2018
20th Anniversary
2018
Timeless Cool
smart wished to celebrate its 20 years anniversary. smart cars are famous for their timeless design and attitude that please a large diversity of customers.
We created a place where references from different years mingle and juxtapose to create an unconventional atmosphere, leaving guests lost in time
smart wished to celebrate its 20 years anniversary. smart cars are famous for their timeless design and attitude that please a large diversity of customers.
We created a place where references from different years mingle and juxtapose to create an unconventional atmosphere, leaving guests lost in time
Conception
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The Event
Creative Director, Planner, Art Director
at Auditoire Shanghai
for smart
at Auditoire Shanghai
for smart
Auditoire Shanghai Credit List
Creative Director & Planner: Mathias de Garidel
Art Direction & Scenography: Mathias de Garidel
Managing Director: Antoine Gouin
Account Director: Stanley Hsu
Creative Director & Planner: Mathias de Garidel
Art Direction & Scenography: Mathias de Garidel
Managing Director: Antoine Gouin
Account Director: Stanley Hsu