smart®
20th Anniversary
2018
Timeless Cool

smart wished to celebrate its 20 years anniversary. smart cars are famous for their timeless design and attitude that please a large diversity of customers.

We created a place where references from different years mingle and juxtapose to create an unconventional atmosphere, leaving guests lost in time




Conception





The Event




Creative Director, Planner, Art Director

at Auditoire Shanghai
for smart

Auditoire Shanghai Credit List

Creative Director & Planner: Mathias de Garidel
Art Direction & Scenography: Mathias de Garidel
Managing Director: Antoine Gouin
Account Director: Stanley Hsu
Copyright © 2019 Mathias de Garidel
︎ tias2g@gmail.com