YAAFA© . You Are A Fallafel Addict
Branding
2013
Brief
Two friends sharing the same passion around fallafel decided to create a restaurant for fallafel addicts. They come to me in order to create their visual identity and develop different communication support


Solution
The originality of the name allows me to play with the words because in french if you pronounce YAAFA, “Y’a” means “There is ...”.  We created the catch line, “Si Y’a faim, Yaafa.” litteraly meaning “If you’re hungry, Yaafa.”

Around this idea, we have created different visual elements and messages for the restaurant.


Brand identity




Photoshoot





Stationery & more





Website





Illustrations





Outfit






Art Director, Creative Director, Photographer

for Yaafa
Yaafa Credit List

Food Photographer: Legoff & Gabarra
Copyright © 2019 Mathias de Garidel
︎ tias2g@gmail.com