YAAFA© . You Are A Fallafel Addict
Branding
2013
Branding
2013
Brief
Two friends sharing the same passion around fallafel decided to create a restaurant for fallafel addicts. They come to me in order to create their visual identity and develop different communication support
Solution
The originality of the name allows me to play with the words because in french if you pronounce YAAFA, “Y’a” means “There is ...”. We created the catch line, “Si Y’a faim, Yaafa.” litteraly meaning “If you’re hungry, Yaafa.”
Around this idea, we have created different visual elements and messages for the restaurant.
Two friends sharing the same passion around fallafel decided to create a restaurant for fallafel addicts. They come to me in order to create their visual identity and develop different communication support
Solution
The originality of the name allows me to play with the words because in french if you pronounce YAAFA, “Y’a” means “There is ...”. We created the catch line, “Si Y’a faim, Yaafa.” litteraly meaning “If you’re hungry, Yaafa.”
Around this idea, we have created different visual elements and messages for the restaurant.
Brand identity
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Photoshoot
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Stationery & more
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Website
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Illustrations
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Outfit
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Art Director, Creative Director, Photographer
for Yaafa
for Yaafa