Porsche Carrera Cup Asia
Made Of
2018
Made Of
2018
The Porsche Carrera Cup Asia took place 15 years ago for the very first time. Porsche asks us to create a special climax around this special anniversary that brings together everything that makes this unique competition.
A tribute to people, stories, innovations and emotions creating this memorable unique competition. A journey into the past, the present and the future of Porsche motorsport culture.
A tribute to people, stories, innovations and emotions creating this memorable unique competition. A journey into the past, the present and the future of Porsche motorsport culture.
Campaign visuals
Our idea
The very simple idea was to rally cry everyone and everything under the main statement: “Made Of ...” - easy to decline on all supports & medias.
Hospitality Area at stops
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Hospitality Area at stops
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Brand Identity & Applications
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Opening Party
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Creative Director, Art Director, Scenography
at Auditoire Shanghai
for Porsche
at Auditoire Shanghai
for Porsche
Auditoire Shanghai Credit List
Creative Director: Mathias de Garidel
Production: Auditoire
Managing Director: Antoine Gouin
Technical Director: Charles Trigueros
Account Manager: Dennis Brandt
Photographer: Mark Gong
Graphic Designer: Yiki You
Cup Car Sticker Digital Artist: GaazMaster
Video Production: id Creations
Producer: Fabian Sommer
Creative Director: Mathias de Garidel
Production: Auditoire
Managing Director: Antoine Gouin
Technical Director: Charles Trigueros
Account Manager: Dennis Brandt
Photographer: Mark Gong
Graphic Designer: Yiki You
Cup Car Sticker Digital Artist: GaazMaster
Video Production: id Creations
Producer: Fabian Sommer