Porsche Carrera Cup Asia
Made Of
2018
Made Of
2018
The Porsche Carrera Cup Asia took place 15 years ago for the very first time. Porsche asks us to create a special climax around this special anniversary that brings together everything that makes this unique competition.
A tribute to people, stories, innovations and emotions creating this memorable unique competition. A journey into the past, the present and the future of Porsche motorsport culture.
A tribute to people, stories, innovations and emotions creating this memorable unique competition. A journey into the past, the present and the future of Porsche motorsport culture.
Campaign visuals
![](https://freight.cargo.site/t/original/i/4877c62b4ef3f248c51a0daa678d5c009f2b0574f0bdabf9c360d10995b1695b/Porsche-KV-02.jpg)
![](https://freight.cargo.site/t/original/i/913b874fa457767e073c5518e08aba4d9cd9e8e532592684ecf32301fda76ad6/Porsche-KV-00.jpg)
![](https://freight.cargo.site/t/original/i/13424a4149e74b129e9aa3458667f522cb9a3b8174f9bc633d6c4833c36d095f/Porsche-KV-01.jpg)
![](https://freight.cargo.site/t/original/i/82b7ac54743a2476a7ec9719b21976bd03b599f3ad643519bb36d0346e9ebf37/Porsche-KV-03.jpg)
![](https://freight.cargo.site/t/original/i/101db709ec79e9da441d502944d2ef5fe1ddf7faacfdb8de916593db9181b368/Porsche-KV-04.jpg)
Our idea
The very simple idea was to rally cry everyone and everything under the main statement: “Made Of ...” - easy to decline on all supports & medias.
Hospitality Area at stops
![](https://freight.cargo.site/t/original/i/843998342434ac9a87eb629e9a1741d0117f6db4c214dc012ed2f7e1ad2b469c/Porsche-HOSP-05.jpg)
![](https://freight.cargo.site/t/original/i/c087b62198a635d81700a1c3e08c0ac3661c8af513d85a51d62be4a7bebe1593/Porsche-HOSP-06.jpg)
![](https://freight.cargo.site/t/original/i/98dc8644ba8fe4ff9d1c5eeab57576a06d68910c098106a15a32ecab9bb6d0ce/Porsche-HOSP-08.jpg)
![](https://freight.cargo.site/t/original/i/29c0107fa46be85307fc18067bb28542c852b4ad70f36797012ce55082900f7d/Porsche-HOSP-02.jpg)
![](https://freight.cargo.site/t/original/i/42ca2216f0c97eecda6a4a8d0dbd394ea511059b94085efad44a1f59fb8918c7/Porsche-HOSP-07.jpg)
![](https://freight.cargo.site/t/original/i/8bb5691c0829b2235d014a4151a8ab21d189c505bc69503b6e215322f373cda7/Porsche-HOSP-04.jpg)
![](https://freight.cargo.site/t/original/i/b14fe0975cead9ca9848750c9adf42e892ab71d35eba98cd19b9afce21bff1d2/Porsche-HOSP-03.jpg)
![](https://freight.cargo.site/t/original/i/f7c1b3d232f06de6eb1bb06f749728ec538b43fd8dce4a940aa747e9ae644cad/Porsche-HOSP-01.jpg)
Hospitality Area at stops
![](https://freight.cargo.site/t/original/i/2400e25fb59d5bf6a3ce35fb23c07ee4af1f0f3c4ecc2b92df975128c456a4fe/Porsche-CUPCAR-05.jpg)
![](https://freight.cargo.site/t/original/i/cae617883588f70332370672e002f955ce08ebb80afe09331183fe427cf06fd5/Porsche-CUPCAR-06.jpg)
![](https://freight.cargo.site/t/original/i/5d2b0f77ac7ba78c6c9e811020bec5bac7386456b9b9c51933a7e8c8f1fb5bb1/Porsche-CUPCAR-04.jpg)
![](https://freight.cargo.site/t/original/i/dcb124be0678b6cc8cbae121d17f6ab12d98919afd85ec2e5e858d204518c24b/Porsche-CUPCAR-03.jpg)
![](https://freight.cargo.site/t/original/i/e73c916b75432550ce127e6b85133deb4de22b320a01bcf8656aef413edc57f9/Porsche-CUPCAR-02.jpg)
Brand Identity & Applications
![](https://freight.cargo.site/t/original/i/36eb0273819cce11a83e4096e73c7aed30de31b19872fc930ea1a66606424687/PCCA-2018_icon_RGB-on-Black-01.jpg)
![](https://freight.cargo.site/t/original/i/8662d6849b2463b332d36f0e421a6ccb150331d479ea4be95dad1559b7b23ddc/5ad448704b523_lg2x.jpg)
![](https://freight.cargo.site/t/original/i/22e0c08af49e52acaae4e70ead2081a29ac381ce8566fc367243496a7f1fc562/5ad44f6f7f21e_lg2x.jpg)
![](https://freight.cargo.site/t/original/i/6f7016b2338c7afee8b4db30d6b4059e7f8b3e926692230db817b1ceef75aa99/20180415-PCCA-SHF1-MG-0338.jpg)
![](https://freight.cargo.site/t/original/i/ec8853f836a27c00b126f24555cfb00a2cbff8ffa557cf9ff49bb3896f23cbe7/20180414-PCCA-SHF1-MG-0399.jpg)
![](https://freight.cargo.site/t/original/i/d8337f05ba59aa8fb7b0a0425275e9add010de7325ab06dde40b81d675fb8744/20180617-PCCA-Fuji-KH-0561.jpg)
![](https://freight.cargo.site/t/original/i/aff05adc7d6b4a8700f8d587c947fae9e4bf7cfb89f0d1580fe0eeb82114e2f5/20180323-PCCA-Test-Days-KH-0414.jpg)
![](https://freight.cargo.site/t/original/i/6a03cbcbb0d62d5386251a5822229fe385125eace3d9a68021f7a8b2ed4ba3ea/20180324-PCCA-Test-Days-KH-0468.jpg)
![](https://freight.cargo.site/t/original/i/f1762f93bcc150a4ef19911d18e68d7e2f22f36c5e3d7a337e742f74f251eaf8/5ad44bf4db62e_lg2x.jpg)
![](https://freight.cargo.site/t/original/i/c0996f1d566002992a18e2ff2b47ac58e7101e0db90c52d6aa8df144cd1818c5/20180616-PCCA-Fuji-MG-2334.jpg)
![](https://freight.cargo.site/t/original/i/b0de55faff729b4f7eea189a866c21e6fa30d451b3b8fe534f7e2ab718fe5ce9/20180324-PCCA-Test-Days-KH-0063.jpg)
Opening Party
![](https://freight.cargo.site/t/original/i/dee7d16fb836e3906bb87942b1155c0179c2456cce76cb96b6c9f96dd566674b/5ad447b370bd4_lg2x.jpg)
![](https://freight.cargo.site/t/original/i/5726f9fe6f256553c150d56fcc2607567b43280a27ed051917061915657aad9e/Porsche-PARTY-10.jpg)
![](https://freight.cargo.site/t/original/i/a10cfe12ae1dbf6ccd6a29031a8737b41b04960aa1230eb057d57f76b7679b0c/Porsche-PARTY-11.jpg)
![](https://freight.cargo.site/t/original/i/e4673ce4085dce99bd1d0f2a571289c0275df153854bbaf269c5fcc8e18b8a9b/Porsche-PARTY-08.jpg)
![](https://freight.cargo.site/t/original/i/7a70130bb8308638867e630f21adce93a8bddab3131e83a8e2852f751f222556/Porsche-PARTY-02.jpg)
![](https://freight.cargo.site/t/original/i/d067c4c6ee15febc921917b01f017b7d251df91bf0c1f8fab12c5757a2dfb8e8/Porsche-PARTY-07.jpg)
![](https://freight.cargo.site/t/original/i/519777727a78691f2bc752ca22371efe2e89badd45c06c5ea36afb91dd5315d3/Porsche-PARTY-01.jpg)
![](https://freight.cargo.site/t/original/i/6751a275510efbc6735a2cba14c1a5abb531f2274bcc2eb280ca2855ba4ebcdb/Porsche-PARTY-03.jpg)
![](https://freight.cargo.site/t/original/i/ec11c37aa4d5828973eb7cb4852372e40248a1b97de7082cf252d8c577e07bb2/Porsche-PARTY-05.jpg)
![](https://freight.cargo.site/t/original/i/6e6032b58c6b4a1dc04f68f2a923737262fa0f0fea7ccf380f2c5cfb449f3bd3/Porsche-PARTY-09.jpg)
Creative Director, Art Director, Scenography
at Auditoire Shanghai
for Porsche
at Auditoire Shanghai
for Porsche
Auditoire Shanghai Credit List
Creative Director: Mathias de Garidel
Production: Auditoire
Managing Director: Antoine Gouin
Technical Director: Charles Trigueros
Account Manager: Dennis Brandt
Photographer: Mark Gong
Graphic Designer: Yiki You
Cup Car Sticker Digital Artist: GaazMaster
Video Production: id Creations
Producer: Fabian Sommer
Creative Director: Mathias de Garidel
Production: Auditoire
Managing Director: Antoine Gouin
Technical Director: Charles Trigueros
Account Manager: Dennis Brandt
Photographer: Mark Gong
Graphic Designer: Yiki You
Cup Car Sticker Digital Artist: GaazMaster
Video Production: id Creations
Producer: Fabian Sommer