Porsche Carrera Cup Asia
Made Of 
2018
The Porsche Carrera Cup Asia took place 15 years ago for the very first time. Porsche asks us to create a special climax around this special anniversary that brings together everything that makes this unique competition.

A tribute to people, stories, innovations and emotions creating this memorable unique competition. A journey into the past, the present and the future of Porsche motorsport culture.




Campaign visuals



Our idea

The very simple idea was to rally cry everyone and everything under the main statement: “Made Of ...” - easy to decline on all supports & medias.



Hospitality Area at stops





Hospitality Area at stops





Brand Identity & Applications







Opening Party




Creative Director, Art Director, Scenography

at Auditoire Shanghai
for Porsche

Auditoire Shanghai Credit List

Creative Director: Mathias de Garidel
Production: Auditoire
Managing Director: Antoine Gouin
Technical Director: Charles Trigueros
Account Manager: Dennis Brandt 
Photographer: Mark Gong
Graphic Designer: Yiki You
Cup Car Sticker Digital Artist: GaazMaster

Video Production: id Creations
Producer: Fabian Sommer
Copyright © 2020 Mathias de Garidel
︎ tias2g@gmail.com