Lanc么me . Grandi么se Liner

Bending the line, a dynamic parallel between the ribbon masterised by the gymnast to express her grace in wide and precise movements and the new Lanc么me Liner.

The design of the new liner and its incredible flexibility reminded us immediately of the movements and contortions that dancers and gymnasts create.
We worked around the idea to create a ballet where body movements, product movements, ribbon movements and camera movements intersect.
Pre-prod AD styleframes聽
Styleframes
Creative Direction : Nans Noiron
Art Director : Mathias de Garidel &聽Micka毛l de Sousa聽
Director : William Snieg
DOP : Antoine Carpentier
Gaffer : Erick Meurice
Compositing :聽Sylvain Sarradin
Editor : Fabrice Minier
Producer : Joyce Menger
Production & Post-Production : Zorba Group

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