Café aux lettres (personal project)
Branding
2012
Branding
2012
My problem
Everytime when I start a book and I stop reading, I rarely have something to make a bookmark to remember the page I was reading. I use to fold the page in order to remember.
My idea
I’ve imagined a bookmark already pre-cut and printed on the hard cover of the pocket book.
Do not search anymore! The bookmark is already in your hands ... and it has a special shape linked to the story you are reading.
Everytime when I start a book and I stop reading, I rarely have something to make a bookmark to remember the page I was reading. I use to fold the page in order to remember.
My idea
I’ve imagined a bookmark already pre-cut and printed on the hard cover of the pocket book.
Do not search anymore! The bookmark is already in your hands ... and it has a special shape linked to the story you are reading.
Brand identity & Design
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![](https://freight.cargo.site/t/original/i/42387952ee1ba4b1f63e0e2beaa277ada851a0b9593066780829a479d88a513d/Cafe-aux-lettres-bookmark-marque-page.jpg)
![](https://freight.cargo.site/t/original/i/b58f9cfbf9dcd869255540d3cbcc49e633f9dd15274bed80a96e247ec7b76205/Cafe-aux-lettres-sur-ordre.jpg)
![](https://freight.cargo.site/t/original/i/d84c1a130bc58679e311c574fa2aeb14340dc2d64bfb04345d7bfcaf66343d2b/Cafe-aux-lettres-un-amour-de-swann.jpg)
![](https://freight.cargo.site/t/original/i/0a377599ac8f5ff7740bd71c35a6c88bbe9b2b49da39264e38b55502d4c2f85e/Cafe-aux-lettres-verre-casse.jpg)
![](https://freight.cargo.site/t/original/i/7d458ae9774202cbe46f0bfc9c0576892a3aaa639ebee1d0b674e563debb876c/Cafe-aux-lettres-bookmarks-collection.jpg)
![](https://freight.cargo.site/t/original/i/94be682fcc49c231e7f08304feb655b569a7dcd70eb9be3082fbdec2cec011d9/Cafe-aux-lettres-poster-03.jpg)
![](https://freight.cargo.site/t/original/i/2451a7fbb0d4f45c1dc7f5f7b126c45f0c72c62979b643d14f31f295a1a740f0/Cafe-aux-lettres-poster-04.jpg)
Art Director, Designer
for Earth, You & Us
for Earth, You & Us