Budweiser
Music Campaign
2017
Brief
In 2017, Budweiser brought together two music artists , Eason Chan from HK and DJ Alok from Brazil. For the music campaign before the Storm music festival season, they wanted to push people unleashing themselves through music and booze.


Idea
Mixing two different people from two different countries to make a track was for us the first trigger.



2nd Idea
At music festival, people let themselves go by singing and shouting. We played with this idea where the mouth became our main graphic gimmick with the message “Dream Louder”.


First Idea

Music brings people together despite differences, backgrounds and personal tastes. In front of a concert, everyone is connected together to have a blast and let it go. We came out with the idea of “No Strangers” and play with different layers illustrating the mix of the two artists.




Second Idea

Music brings people together despite differences, backgrounds and personal tastes. In front of a concert, everyone is connected together to have a blast and let it go. We came out with the idea of “No Strangers” and play with different layers illustrating the mix of the two artists.



Other Explorations







Creative Director, Art Director

at Vice China

for Budweiser China
Vice China Credit List

Creative Directors: Vasili Gavre, Mathias de Garidel, Travis Wu
Account Director: Leslie Chen
Copyright © 2020 Mathias de Garidel
︎ tias2g@gmail.com