Budweiser 百威
Chinese New Year
2017
Chinese New Year
2017
For CNY 2017, Budweiser wanted to encourage consumers to make this moment a moment of thanks. It is rare that people say thank you in China even if they appreciate enormously each other.
With all the agencies, we created a special ritual where the beer becomes the bond of that friendship and the incentive to say thank you.
With all the agencies, we created a special ritual where the beer becomes the bond of that friendship and the incentive to say thank you.
Pack & Glass ideas
![](https://freight.cargo.site/t/original/i/da5249b56806af3e1789392d0bd2ac53fa3aa2590840653700ea8bc634505c80/budweiser-bottle_02.jpg)
![](https://freight.cargo.site/t/original/i/c3611ff36881a4ec2be9125f8bf124922b761e29856d7df684d2e7e88986d68e/budweiser-bottle_05.jpg)
![](https://freight.cargo.site/t/original/i/9f5df7edd51fa8fddb3cea255bc8d792e390b9d59af629f0270e349ea686c0ad/budweiser-bottle_03.jpg)
![](https://freight.cargo.site/t/original/i/fb5cffd6717510d305aed461affae2964cbdc82e7b00cce328b6a683f74c4cbc/budweiser-bottle_04.jpg)
Final Campaign in NYC at Timesquare
![](https://freight.cargo.site/t/original/i/4b15848c0034295a4481a28dafbd307ed797e723793f25fafa8a4f65f9937395/5a6b846ca3106e7d2d707b2d.jpeg)
![](https://freight.cargo.site/t/original/i/b1d4610eb457b9f9d52e32521222c27ecbb898a0a196b1426d9ecf8543d7bd4f/budweiser-chinese-new-year-campaign.jpg)
Vice China Credit List
Creative Director: Mathias de Garidel & Travis Wu
Copywriter: Travis Wu
Account Director: Leslie Chen
Lead Agency: Anomaly Shanghai
Creative Director: Mathias de Garidel & Travis Wu
Copywriter: Travis Wu
Account Director: Leslie Chen
Lead Agency: Anomaly Shanghai