Blitz Motorcycles
La Parisienne
2017-2018
Embark on a captivating journey through transformation in this cinematic tribute to the art of reinvention. Created for La Parisienne, a distinguished French insurance company, this short film showcases the radical customization of a BMW motorcycle by the iconic Blitz Motorcycles garage.
Guided by the artistic vision of south-korean director Jero Yun, the story begins with the end—capturing the final moments of the motorcycle's life in its original state. Then, a dramatic shift unfolds. With unparalleled craftsmanship and conceptual ingenuity, Blitz Motorcycles breathes new life into the BMW, unveiling a machine that defies expectations.
This bold metamorphosis highlights not only the garage's visionary approach but also its dedication to pushing boundaries. With sharp contrasts and a narrative rhythm that mirrors the radical nature of the transformation, the video immerses viewers in the essence of change—a raw, uncompromising rebirth like never before.
A symbol of creativity, daring, and precision, the customized BMW embodies the spirit of La Parisienne: embracing evolution to forge an entirely new identity.