Budweiser 百威
Chinese New Year
2017
Chinese New Year
2017
For CNY 2017, Budweiser wanted to encourage consumers to make this moment a moment of thanks. It is rare that people say thank you in China even if they appreciate enormously each other.
With all the agencies, we created a special ritual where the beer becomes the bond of that friendship and the incentive to say thank you.
With all the agencies, we created a special ritual where the beer becomes the bond of that friendship and the incentive to say thank you.
Pack & Glass ideas
Final Campaign in NYC at Timesquare
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Vice China Credit List
Creative Director: Mathias de Garidel & Travis Wu
Copywriter: Travis Wu
Account Director: Leslie Chen
Lead Agency: Anomaly Shanghai
Creative Director: Mathias de Garidel & Travis Wu
Copywriter: Travis Wu
Account Director: Leslie Chen
Lead Agency: Anomaly Shanghai