Budweiser 百威
Chinese New Year
For CNY 2017, Budweiser wanted to encourage consumers to make this moment a moment of thanks. It is rare that people say thank you in China even if they appreciate enormously each other.

With all the agencies, we created a special ritual where the beer becomes the bond of that friendship and the incentive to say thank you.

Pack & Glass ideas

Final Campaign in NYC at Timesquare

Creative Director, Art Director

at Virtue by VICE

for Budweiser
Vice China Credit List

Creative Director: Mathias de Garidel & Travis Wu
Copywriter: Travis Wu
Account Director: Leslie Chen

Lead Agency: Anomaly Shanghai
Copyright © 2023 Mathias de Garidel
︎ tias2g@gmail.com