Arcancil Paris
Branding
2012
Branding
2012
Brief
Rebrand one of the oldest french make-up brand, building on its heritage while refreshing its image and positioning it as an outsider amongst the leading make-up companies.
Solution
The new Arcancil Paris identity system aims at simplifying, focusing and unifying the brand. The goal is to make Arcancil’s visual voice confident, premium and playful.
I led the design of the identity system, under creative direction of Nans Noiron. I designed the logo, the e-commerce website and different brand’s digital and print campaigns.
Rebrand one of the oldest french make-up brand, building on its heritage while refreshing its image and positioning it as an outsider amongst the leading make-up companies.
Solution
The new Arcancil Paris identity system aims at simplifying, focusing and unifying the brand. The goal is to make Arcancil’s visual voice confident, premium and playful.
I led the design of the identity system, under creative direction of Nans Noiron. I designed the logo, the e-commerce website and different brand’s digital and print campaigns.
Visual Identity
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Shooting
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E-Commerce Website UX/UI
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Print & Digital Campaign
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Art Director, UX/UI Designer
at Zorba Paris
for Arcancil Paris
at Zorba Paris
for Arcancil Paris
Zorba Paris Credit List
Creative Directors: Nans Noiron, Charles Hassler
Photographer: Stéphane Martinelli
Creative Directors: Nans Noiron, Charles Hassler
Photographer: Stéphane Martinelli