Arcancil Paris
Branding
2012
Brief
Rebrand one of the oldest french make-up brand, building on its heritage while refreshing its image and positioning it as an outsider amongst the leading make-up companies.

Solution
The new Arcancil Paris identity system aims at simplifying, focusing and unifying the brand. The goal is to make Arcancil’s visual voice confident, premium and playful.

I led the design of the identity system, under creative direction of Nans Noiron. I designed the logo, the e-commerce website and different brand’s digital and print campaigns.


Visual Identity




Shooting




E-Commerce Website UX/UI




Print & Digital Campaign





Art Director, UX/UI Designer

at Zorba Paris
for Arcancil Paris

Zorba Paris Credit List

Creative Directors: Nans Noiron, Charles Hassler
Photographer: Stéphane Martinelli
Copyright © 2020 Mathias de Garidel
︎ tias2g@gmail.com