Arcancil Paris
Branding
2012
Branding
2012
Brief
Rebrand one of the oldest french make-up brand, building on its heritage while refreshing its image and positioning it as an outsider amongst the leading make-up companies.
Solution
The new Arcancil Paris identity system aims at simplifying, focusing and unifying the brand. The goal is to make Arcancil’s visual voice confident, premium and playful.
I led the design of the identity system, under creative direction of Nans Noiron. I designed the logo, the e-commerce website and different brand’s digital and print campaigns.
Rebrand one of the oldest french make-up brand, building on its heritage while refreshing its image and positioning it as an outsider amongst the leading make-up companies.
Solution
The new Arcancil Paris identity system aims at simplifying, focusing and unifying the brand. The goal is to make Arcancil’s visual voice confident, premium and playful.
I led the design of the identity system, under creative direction of Nans Noiron. I designed the logo, the e-commerce website and different brand’s digital and print campaigns.
Visual Identity
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![](https://freight.cargo.site/t/original/i/38948722e463b200ac499f1892baba1e5912c58349050938e957133037b3a012/Arcancil-Paris-Logo-Proposition.jpg)
![](https://freight.cargo.site/t/original/i/700bf5dbcf1befafaf9da0aef0daba82ead9f2b0500b86aed694136399d90626/Arcancil-Paris-Business-Cards.jpg)
![](https://freight.cargo.site/t/original/i/77cfa672af74ef4d4360781b4542312ecd8c3cdef56cbe8be2c328b9f1cf5fc2/Arcancil-Paris-tote-bag.jpg)
![](https://freight.cargo.site/t/original/i/c39edc0aad769a6ea389db05c3c796aa34b0272cd304fa18640b22f0184d6ccf/Arcancil-Paris-Office-Flag.jpg)
![](https://freight.cargo.site/t/original/i/af3617addff59c7028c01795b8e178920e46357ee06f9062a96d06889a82fdd3/Arcancil-paris-lipstick.jpg)
Shooting
![](https://freight.cargo.site/t/original/i/0cdc781a2c6485db3a608cd38f95fbdc09ad57d683c759b5844cf2a8633b1b60/VISUEL-TEINT_130111.jpg)
![](https://freight.cargo.site/t/original/i/32fcd9115156ab832ccf0281b877a81c0d6750049cb80cbd56c3d5dda80f93ca/VISUEL-LEVRES_130111.jpg)
![](https://freight.cargo.site/t/original/i/62e3e8327cc437ded65f40f7337288a89a64db9b7699a9bd73eb0ba2bc19a9ae/VISUEL-YEUX_130111.jpg)
E-Commerce Website UX/UI
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![](https://freight.cargo.site/t/original/i/58418280fead68b643a8c882a9e3bf6a31b21f3090fdf718aef185fa59923474/Arcancil-Paris-Wireframes-01.jpg)
![](https://freight.cargo.site/t/original/i/e0588ca689491b8041990174d16f0916503df20bc7c57516f1e8f1a636288be3/Arcancil-Paris-Homepage-01.jpg)
![](https://freight.cargo.site/t/original/i/f81719b9a0b2d09f6e2dfb522df1423809fa12686fadc31c3a31f84d3e35bd54/Arcancil-Paris-smartphone-website.jpg)
![](https://freight.cargo.site/t/original/i/788c0f966a8a984620aa9e8934b4779edf469180cc30a4bd2660da6a5f2f6fcc/Arcancil-smartphone-android-web.jpg)
Print & Digital Campaign
![](https://freight.cargo.site/t/original/i/50ba6cf568b3ee12809e0fe059fd2ef65f9daf909df59369a88cff3267939ff0/guerilla-campaign.jpg)
Art Director, UX/UI Designer
at Zorba Paris
for Arcancil Paris
at Zorba Paris
for Arcancil Paris
Zorba Paris Credit List
Creative Directors: Nans Noiron, Charles Hassler
Photographer: Stéphane Martinelli
Creative Directors: Nans Noiron, Charles Hassler
Photographer: Stéphane Martinelli